Identities at mykal.co — June 2026
A complete visual identity and web presence — not a logo dropped in a folder. Every tier includes identity and a website. What changes is how much of the thinking is yours, and how much is mine.
Tiers
Tier 01
You bring a completed brief. I execute it well.
$4,000
Starting · 2–3 weeks
Tier 02
Direction shaped together. System applied to the surfaces you use most.
$7,500
Starting · 4–6 weeks
Tier 03
You bring the content. I own the creative from brief to launch.
$12,500
Starting · 7–10 weeks
What's included
How it works
Every project starts with a structured brief format provided by me. At Tier 01, you complete it independently — it does the strategic heavy lifting so the project moves fast. At Tier 02 and 03, it's filled out collaboratively. You bring the context; the direction gets shaped together.
One direction — not three options. Built from what the brief revealed, presented with rationale. You'll either see why it's right, or the feedback will be specific enough to improve it. Tier 02 and 03 presentations include how the identity translates to collateral and web.
Once direction is confirmed, the system is built in full. Figma throughout — versioned, organised, accessible via a shared link. At Tier 02 and 03, website work runs in parallel with identity sign-off so both are designed as one system. Tier 03 brand files are structured and organised for ongoing production — if you move to a creative retainer after launch, everything is already set up to work with that workflow.
Tier 01 guidelines delivered as a PDF usage guide. Tier 02 and 03 guidelines delivered as a Figma brand system — or equivalent — shareable, searchable, and updatable. Tier 03 includes a website launch to your domain and a handover call covering integrations and what to do when things need updating.
Add-ons
Planned, directed, and delivered as part of the project. Briefed alongside the identity so imagery and brand work together from the start.
Custom illustration built into the brand system. Handled through a specialist illustrator matched to the style the project calls for.
Written to the brand's voice — briefed against the identity, not produced independently and retrofitted. Handled through a trusted copywriter.
Payment
A 50% deposit is required to begin. The remaining 50% is invoiced before final files are handed over — no files, passwords, or transfer of assets until the balance is cleared.
Payment is split across three stages to align with the longer timeline and phased delivery of identity and web.
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Get in touch →What comes next
A creative retainer gives you consistent, high-quality visual output every month — briefed against the brand we built, not produced independently. Social content, campaigns, collateral, motion. Same creative direction, ongoing.